Welcome
to the Start Small Business Library.

Getting Started

Getting Started

The first step is always the hardest and sometimes the second step never happens. It really comes down to having the right mind set and doing what you love. In this section you will find info on, not only how to get started but also how to remain motivated when times get tough.

What to Sell

What to Sell?

It’s impossible to sell anything to anyone unless they see value in it. This is the section where you will learn about creating value. We will discuss the different types of value and how you can provide value for your customers.

Tell People

Tell People

How do you get the word out about your value? Marketing, that’s how. In this section of the library you will learn about the modern world of marketing and how different it is to the traditional approaches. With the aid of the internet now anyone can afford marketing. So how do we use the tools available?

 

Sell People

Sell People

It doesn’t matter how many people know about your value if you can’t convince them of its worth. This is the section where we talk sales. What are the different approaches to sales and what works best?

Delivery

Delivery

How do you deliver your value? We’re not just talking about distribution; we’re talking about everything from creation to the after sales service. This is known as the Value Delivery System, and this is the section where it gets explained.

Money

Money

It’s inevitable that you’re going to need start-up capital, and you're more than likely going to have to do some math along the way. This is the section where we break down finances and explain how to make the figures work for you.